Profile
- Name
- Ray McVinnie
- Bio
- Real food & travel #NewZealand
Author and contributor
Ex #masterchefNZ judge
Become a member for weekly recipes & more ⬇️
- Followers
- 347,852
- Following
- 1,155
- Posts
- 1,403
- Website
- http://linktr.ee/raymcvinnie
- Email
- —
- Location
- —
- Source
- hashtag_recent (recipe)
Analysis
- Content Type
- recipe
- Qualification
- high confidence
- Summary
- Ray McVinnie is a New Zealand culinary authority — author, ex-MasterChef NZ judge, and real food advocate — with 347K followers and an active paid membership model for exclusive weekly recipes. His professional credibility and subscription-based audience signal strong monetization sophistication and high content trust.
- Cooking Style
- Gourmet real food cooking with New Zealand and travel influences, rooted in professional culinary authority
- Niche Tags
- recipe, gourmet, real_food, travel
- Monetization
- cookbook, linktree, affiliate_links
- Country
- NZ
- Personalization Hooks
- ["His paid weekly recipe membership shows an audience already willing to spend money on food content \u2014 high-intent affiliate audience", "Ex-MasterChef NZ judge status gives his product endorsements significant credibility weight", "His 'real food' philosophy aligns with MyKai's positioning around intentional, less-wasteful home cooking"]